Redefining a retail model: Imaginarium

10 Mar 11 icoAnálisis de casos
Imaginarium copy

When we participated in the redefinition of the strategy of the well-known toy retailer Imaginarium, the first thing we did was define an opportunity ‘umbrella’ that would broaden the company’s field of action. With this purpose and after carrying out several processes of analysis of the existing knowledge of its structures (Knowledge Stock), contrasting them with their strategic plan and...

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Ignacio Rocchetti

Ignacio Rocchetti

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