Marcilla: Mixing tradition and innovation

18 Feb 11 icoAnálisis de casos

 Sometimes, the great innovations that appear in the market, managed to set new consumption fashions that do not respond to the previously established habits nor to the consumers’ tradition but, despite their conceptual force, they managed to commercially succeed. A clear example of this, is the coffee and the triumph of the mono-doses concept. Regarding coffee, the south of Europe...

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Ignacio Rocchetti

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