Create usage experiences within the banking branches

19 Feb 11 icoAnálisis de casos

If we have to define the four retail keys, those concepts that all the models independently look for the sector in which they operate, they would probably be: increase the traffic, elevate the average ticket, customer’s loyalty and establishing a multi-channel experience with him. Increase the traffic, as the concept indicates, consists on more people (objective customers) been able to...

ico Tags:

Sintal, how to diversify a SME’s product?

Sintal is a SME located in the locality of Estella (Navarra), the company initiated its activity making television antennas: the typical ones that covered the houses’ tile roofs and conformed many cities and localities’ landscape. In response to the TV antennas market, Sintal equipped itself with a productive and technological structure based on a cold outlining of steel lamina, depending...

ico Tags:

The ‘perfect’ Martini

25 Jun 10 icoAnálisis de casos

The client, Bacardi –Martini, with its Vermouth Martini brand shares approximately 80 % of the vermouth market and 81 % of the Spanish market. The positioning of Martini based on the sophisticated and ‘the night’ results in an unequal competition in another great consumption moment of vermouth: The midday aperitif, within the HORECA channel (hotel and catering business). This difficulty...

ico Tags:

Welcome!

Ignacio Rocchetti

Ignacio Rocchetti

+info

Follow us

Twitter Youtube Slideshare RSS

Receive updates:

Próximos eventos

Loop TV

Archive

Competitive Design Network

Twitter @Loop_CN