The ‘perfect’ Martini

25 Jun 10 icoAnálisis de casos

The client, Bacardi –Martini, with its Vermouth Martini brand shares approximately 80 % of the vermouth market and 81 % of the Spanish market. The positioning of Martini based on the sophisticated and ‘the night’ results in an unequal competition in another great consumption moment of vermouth: The midday aperitif, within the HORECA channel (hotel and catering business). This difficulty...

ico Tags:

Welcome!

Ignacio Rocchetti

Ignacio Rocchetti

+info

Follow us

Twitter Youtube Slideshare RSS

Receive updates:

Próximos eventos

Loop TV

Archive

Competitive Design Network

Twitter @Loop_CN