The creation of a new category for Zumex

20 Oct 10 icoAnálisis de casos
Zumex

I have once heard the following comment: We live in a society in which if you are 2.10 m tall, you have good chances of becoming a social misfit; except if you play basketball! in which case you would stand a good chance of becoming a society star. The value is also a matter of channel; products which have little...

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TAU, S3 (Smart, Surface, System). New model

19 Jul 10 icoAnálisis de casos

Tau Cerámica (Taulell, S. A) is a leader company in the manufacturing and distribution of pieces of pottery located in Castellón, it is well known specially as a result of its focus on innovative and advanced products as well as the sports sponsorship developed with Basket Basconia and in competitive sailing. Tau Cerámica stands out because of its leadership position...

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Frigo – Cornetto Soft

11 Jun 10 icoAnálisis de casos
frigo

In my opinion, innovating in the mass consumption sector is one of the most complex challenges of this profession; there are many exogenous factors to the concept itself that may elevate or bury it. The strategy for the sector leader is not the same as the strategy for a follower or for the wholesaler brand; and neither is it when...

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Ignacio Rocchetti

Ignacio Rocchetti

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