I have once heard the following comment: We live in a society in which if you are 2.10 m tall, you have good chances of becoming a social misfit; except if you play basketball! in which case you would stand a good chance of becoming a society star. The value is also a matter of channel; products which have little...

Tags: desarrollo de producto,  modelo de negocios,  valor

Hewlett Packard is one of our oldest clients, as it became our client in 1990 when we were hired to work on the design of what was later known as its last ink-pen graphic printer (plotter). We have also worked on virtually all the ink-jet plotters, on large format printers as well, on digital photography and on many other products and services.

Tags: packaging,  tecnología,  valor

‘Alfa’ is undoubtedly one of the brands with the greatest history and recognition within the Spanish market.  Originated in Eibar in the Basque Country and having developed its activity for more than 80 years, the popular ‘Alfa’ sewing machines have become part of our daily and iconographic history; its products, brands and advertising campaigns have become a referent of our...

Tags: desarrollo de producto,  innovación,  Loop,  tecnología,  valor

Our client, Rusticae, is a hotel-quality club which has more than 200 hotels with a field-and-town character in which unforgettable experiences can be gathered. The company’s motto perfectly defines its activity:  Rusticae ‘The goodlife company’. Rusticae competitiveness is directly associated with the capacity of attracting the ‘best charming hotels’ in the areas where it operates; this is why it is vital...

Tags: innovación,  Loop,  oportunidades de negocio,  Rusticae,  turismo,  valor